Wire Publisher Tools

Tools that help your press release
get found, shared, and picked up.

Distributing a release is only the beginning. Whether it gets picked up by journalists, correctly indexed by Google News, and discovered by your target audience depends on lead paragraph quality, keyword selection, and syndication metadata. These tools exist to close that gap — for free.

🤖 AI-Powered 🔍 Semantic Search 📡 Pickup Export 📊 Distribution Analytics

Why Tools Matter

Most communicators spend the bulk of their effort writing the release — and then, under deadline pressure, treat the distribution process as an afterthought. The result is releases with weak leads that do not communicate the key announcement, keyword lists that do not reflect how journalists and readers search, and syndication metadata that Google News cannot parse correctly. These are solvable problems.

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Distribution starts with metadata

Google News discovers releases through syndication meta tags. If your title, author, date, and keywords are not structured correctly, your release is effectively invisible to news aggregators regardless of its newsworthiness.

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The lead paragraph is the first filter

Most journalists decide whether to cover a story based on the lead paragraph alone. A lead that buries the announcement, uses unclear language, or lacks relevant keywords loses readers before they start.

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Pickups drive credibility

A release that cannot be easily tracked — which outlets picked it up, when, and where — is harder to prove impact for. Pickup exporters remove friction from demonstrating your distribution reach.

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Reach is not automatic

Distributing openly is necessary but not sufficient. Journalists who cannot find your release cannot cover it. Discoverability is an active effort, not a passive outcome of submission.

Free for Everyone — No Login Required

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Pickup Exporter

Export the media pickup list for any press release on Expertini Wire as JSON or CSV. Track which outlets have republished your release. The most actionable tool on the platform — because proving media coverage to clients and stakeholders requires data, not screenshots.

Works for any published release in the Wire. No account needed. Enter the article slug or URL.

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Article Search

Full-text semantic search across all published press releases on Expertini Wire. Filter by industry category, keyword, company, or release type. Powered by Elasticsearch with multi-field relevance scoring — title, summary, keywords, and company names are all searched simultaneously.

Returns results ranked by relevance with fuzzy matching for typos and variant spellings.

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Syndication Meta Preview

See exactly how any press release will appear in Google News and partner syndication feeds — every syndication meta tag displayed and validated. Catch missing or malformed metadata before your release goes live. Particularly useful for verifying your company name, contact details, and Wire ID are being read correctly.

Works on any published release page. Enter the article slug or URL.

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Similarity Check

Paste your lead paragraph and find the five most semantically similar published releases using Elasticsearch more-like-this matching. Useful for understanding how your announcement fits into existing coverage, finding related releases, and getting a sense of how distinctive your framing is before submitting.

An awareness tool, not a plagiarism checker. Uses semantic similarity, not exact text matching.

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AI Article Summariser

Paste any press release summary and receive a plain-English summary, the key announcement in one sentence, and a "why it matters" explanation aimed at a non-specialist audience. Useful for readers who want a quick orientation before reading the full release.

Free plan: 5 uses per day. Available to all registered users, not only publishers.

Publisher Tools — Login Required

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AI Release Improver

Submit your lead paragraph and receive structured AI feedback: a clarity score, newsworthiness score, and hook strength assessment — followed by three specific strengths, three concrete improvements, and a rewritten version of your lead. Built for PR professionals who want actionable feedback, not vague suggestions.

Free plan: 5 uses per day. Powered by Claude AI with a press release-specific evaluation framework.

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Keyword Suggester

Paste your release summary and receive ten Google News-optimised keywords ordered by relevance to your content. Keyword selection is one of the highest-leverage actions a publisher can take to improve news discoverability — and it is one of the most commonly neglected. This tool makes it take two minutes instead of two hours.

Free plan: 5 uses per day. Keywords are generated from your summary content, not from a generic list.

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Article Statistics Dashboard

Views, downloads, pickups, and comments for all your published releases in one dashboard. Track how your distribution impact evolves over time, identify which releases are being picked up, and understand where your readers are coming from. The data updates daily.

Shows data for releases published under your account only. Accessible from your publisher dashboard.

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Article Alerts

Set alerts for new press releases in your industry categories and receive email notifications when relevant releases are published. Choose from any of our twenty industry categories — from Recruitment and HR Technology to AI and Future of Work. Stay current without manually checking the Wire.

Available to all registered users — publishers and subscribers. Configure from your account dashboard.

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About AI Tool Usage Limits

AI-powered tools (Release Improver, Keyword Suggester, Article Summariser) are free with a limit of 5 uses per day on the free plan. This limit reflects the cost of running large language model inference at scale. Upgrade to a premium plan for unlimited access. Non-AI tools (Pickup Exporter, Article Search, Similarity Check, Syndication Meta Preview, Article Stats, Article Alerts) have no usage limits.

Tools that help your press releaseget found, shared, and picked up.

Why Tools Matter

Access all tools free.

Tools that help your press release
get found, shared, and picked up.