**Job Description Summary**
**1** **MARKETING KNOWLEDGE**
Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential.
+ Establish and maintain accurate overall market information relating to size, trends, selling prices and promotional programs.
+ Evaluate economic trends and changes in consumer demand.
+ Monitor and analyze competitors’ activities, highlighting its potential impact on the business.
+ Gather and analyze market & sales data
+ Generate reports on marketing and sales metrics
+ Perform clerical and administrative duties as needed
**2** **MARKETING PLANS/ACTIVITIES**
Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.
+ Develop and implement marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets.
+ Organize promotional campaigns and coordinate all aspects of product advertising including new product launch.
+ Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget.
+ Participate in the process of determining price and volume discount policies.
+ Collaborate to generate digital and print advertising material
+ Ideate and coordinate with the marketing design and content teams
**3** **NEW PRODUCT OPPORTUNITIES**
Identify and communicate new product opportunities to management.
+ Develop a marketing proposal and/or plans for new products providing detailed market forecasts of volume, price and cost.
+ Search, identify and implement continuously, product line consolidation/discontinuance programs.
**4** **TECHNICAL PRODUCT KNOWLEDGE AND TRAINING**
Develop and maintain superior technical product knowledge and provide specialist training to sales staff and customers.
+ Develop and implement product training programs to ensure staffs are fully conversant with selling features and benefits of assigned products.
+ Recognize and understand strengths and weakness of competitors’ products with specific relevance to company’s products within which training is being given.
**Primary Work Location**
KOR South Korea HQ – Seoul
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.