External Relations Professional – The Weather Company

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  • Location:
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  • Posted:
    2 weeks ago
  • Category:
    Computer Hardware


At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

**Your Role and Responsibilities**

**Location: Atlanta, GA OR Andover, MA (Greater Boston).** _Please note we are not able to offer relocation assistance._

In this role, you will focus on media relations specific to The Weather Company, part of IBM. The Weather Company includes a strong B2B business across energy, agriculture, media and more, as well as digital properties of two consumer brands: The Weather Channel (weather.com) and Weather Underground (wunderground.com). This role requires curiosity to seek out creative story ideas, strong writing skills to turn those ideas into content, and initiative to get that story told externally.

You will develop communications narratives as well as data-driven plans, that promote IBM leadership across technologies, industries, policy and more. You’ll use a variety of analytics, influencer and social listening tools to target stories and content to reach the right audiences in the right ways.


+ Maintain a pipeline of compelling story ideas; actively identify and build media opportunities.

+ Draft written content including blogs, pitches, press releases, opinion articles and more to secure high-profile media articles.

+ Develop and maintain relationships with key reporters and influencers.

+ Work with, prepare and media train our thought leaders and subject matter experts.

+ Analyze metrics and results to pull insights, report on successes, and find growth areas.

+ Tie the weather story into the larger IBM brand and corporate strategy and story.

+ Partner across communications extended teams (global, analyst relations, employee comms) and with marketing, content and social teams to drive communications on integrated efforts.

+ Be at ease and confident with senior executives and top business, tech and industry journalists.

+ Be the first point of contact for the business unit team, inspiring dedication and trust, and provide daily consultancy on potential issues and opportunities.

**Required Technical and Professional Expertise**

+ Minimum of 5 years of experience in media relations, PR or similar communications roles.

+ Excellent writing, storytelling and communications skills and a can-do attitude.

+ Interest in news and current events, with specific interest and experience in the tech industry.

+ Existing connections with top-tier journalists.

**Preferred Technical and Professional Expertise**

+ PR agency or in-house PR experience.

+ Experience with Cision or other database to report on metrics.

**About Business Unit**

At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM’s unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, and IBM Developer teams.

**Your Life @ IBM**

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

**About IBM**

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

**Location Statement**

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

**Being You @ IBM**

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.