At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
**Your Role and Responsibilities**
We’re looking for an innovative, data-driven Marketing Manager to focus on generating great leads for our business. As a Marketing Manager, you’ll be instrumental in increasing revenues by taking ownership of our inbound marketing strategies, as well as managing our marketing campaign relationships. You’ll be working closely with sales to ensure leads are high quality.
The Digital Marketing Manager will plan and execute online marketing activities to drive traffic and ultimately qualified leads to generate sales. The Digital Marketing Manager will be responsible for the Acoustic website, acoustic.co, directing SEM/SEO activities, email marketing, content syndication, and other digital channels to maximize results. You will work with marketing, sales, campaign and other web teams to coordinate plans and activities in addition to managing agencies, vendors and related budgets.
What You’ll Do
+ Develop a digital marketing roadmap that incorporates a website traffic plan with goals and benchmarks to achieve this
+ Develop and manage the Acoustic website and digital properties
+ Regularly engage with vendors and agencies to support digital marketing efforts
+ Oversee and manage all digital marketing channels and social media accounts to ensure brand consistency
+ Create, maintain, and implement a digital marketing calendars
+ Maintain effective, cohesive, and engaging brand messaging
+ Generate monthly reports on our marketing campaign’s performance and analysis of site and social traffic
+ Establish and monitor ROI and KPIs and prepare an operating budget
+ Monitor competition and provide ideas to stand out
+ Optimize website and social media channels for SEO as well as usability
+ Develop, evaluate and oversee the implementation of A/B/n testing protocols and procedures
+ Collaborate with internal teams to create landing pages and optimize user experience
+ Forecast sales performance trends and act proactively to increase our market segment
+ Motivate digital marketing team including key personnel such as graphic designers, copywriters, videographers, photographers, etc. to achieve goals
+ Stay up-to-date with the latest digital marketing technology developments
**Required Technical and Professional Expertise**
+ 7 years experience in digital marketing
+ Excellent team management and communication (written and verbal) skills
+ Excellent analytical and project management skills
+ Excellent understanding of how all current digital marketing channels function
+ Strong understanding of e-commerce, PPC, SEO & SEM
+ Experience with Salesforce CRM
+ Experience in optimizing landing pages and user funnels
+ Demonstrable experience with lead generation and email marketing
+ Highly creative with demonstrable experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
+ Knowledge of media editing software (photo and video)
+ Working knowledge of web design principles, best practices, and content management platforms
+ Familiarity with marketing tools such as WordPress, Google Analytics, Acoustic Marketing Cloud, Tableau
**Preferred Technical and Professional Expertise**
+ 10 years in experience in digital marketing
**About Business Unit**
At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM’s unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.
**Your Life @ IBM**
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
**Being You @ IBM**
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.