VP/SVP, Portfolio & Customer Engagement, DigiBank, Consumer Banking Group

  • Company:
    DBS Bank Ltd
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:
    Financial Services/Stockbroking

Skill: engagement , salary , job posting , communication , retention; Exp: 0-3 years; VP/SVP, Portfolio & Customer Engagement, DigiBank, Consumer Banking Group – ( 180003WE ) Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business they were made just right for you. Job Purpose This role is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for digibank. Given that digibank is a mobile first bank with no branches or RMs, hence customer engagement to meet the portfolio objectives has to be through in-app and digital channels, in a relevant, contextual and personalised manner. Key Accountabilities 1. Portfolio KPIs activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget 2. Contextual messaging strategy and execution in app, and through email, sms, push note, gamification etc 3. Ownership of the annual usage budget Job Duties & Responsibilities (A) Track and monitor digibank portfolio health and movement in line with budget (B) Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations (C) Regular monitoring and review of campaign outcomes jointly with product, marketing, analytics (D) Create and drive the customer engagement strategy for digibank using channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience (E) Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and with usage budgets (F) Manage digi Bucks, the extant rewards program to ensure effectiveness and efficiencies Required Experience Combination of multiple roles preferred 1. Product / portfolio management 2. Campaign management / Digital marketing / communication 3. App engagement 4. Exposure to analytics Education / Preferred Qualifications MBA Core Competencies (a) Analytical, structured thinking (b) Creativity (c) Stakeholder management (d) Result oriented Technical Competencies (a) Product management (b) Digital marketing exposure (c) Understanding of Analytics Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. Primary Location India-Maharashtra-Mumbai Job Digital Banking Organization INDBS300015 – Digital Bank IND Experienced Job Type Full-time Job Posting Sep 4, 2018, 103429 AM


Degree: MBA/ PGDM

Experience: 0-3

Function: Human Resource / IR / Training & Development