SVP Acquisition Marketing

  • Company:
    Citibank India
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    2 weeks ago
  • Category:
    Banking

Skill: marketing , campaigns , integrated marketing , social media; Exp: 0-3 years; SVP Acquisition Marketing – 18052174 Description Drive digital cross-sell acquisitions by working closely with the decision management , business and marketing acquisition teams Create a social and content led strategy to drive engagement and acquisition amongst key target groups of customers and build the Citi brand amongst prospects. Ideate and evangelize technology enabled partnerships with data driven partners to drive acquisition strategy for India consumer bank Align with global and regional stakeholders to share best practices and leverage ideas and initiatives for marketing in India Responsible to drive engagement and create brand preference by leveraging digital tools and social media. Create and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals . Design, ideate and execute integrated marketing campaigns across key consumer banking products. Qualifications Drive digital cross-sell acquisitions by working closely with the decision management , business and marketing acquisition teams . Create a social and content led strategy to drive engagement and acquisition amongst key target groups of customers and build the Citi brand amongst prospects. Ideate and evangelize technology enabled partnerships with data driven partners to drive acquisition strategy for India consumer bank Align with global and regional stakeholders to share best practices and leverage ideas and initiatives for marketing in India Responsible to drive engagement and create brand preference by leveraging digital tools and social media. Create and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals . Design, ideate and execute integrated marketing campaigns across key consumer banking products. Primary Location APAC-IND-MH-Mumbai Job Category Marketing Schedule Full-time Education Level Bachelor’s Degree Shift Day Job Employee Status Regular Travel Yes, 25 PERCENT of the Time Office Location / Address Mumbai

Marketing Strategy

Degree: 

Experience: 0-3

Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)