Sr. Digital Marketing Producer Salesforce Krux/Adobe Audience Manager/Oracle Bluekai

  • Company:
    VMware Software India Pvt Ltd
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 months ago
  • Category:
    IT-Hardware/Networking | Telecom

Skill: engagement , learning , retention , presentation skills , decision making; Exp: 5-8 years; VMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 350,000 enterprise and SMB customers to thrive in the Cloud Era. A pioneer in the use of virtualization and automation technologies, VMware simplifies IT complexity across the entire datacenter to the virtual workplace, empowering customers with solutions in the software-defined datacenter to hybrid cloud computing and the mobile workspace. Our team of 20,000 people working in 50 locations worldwide is committed to building a community where great people want to work long term by living our values of passion, innovation, execution, teamwork, active learning and giving back. If you are ready to accelerate, innovate and lead, join us as we challenge constraints and problem solve for tomorrow today. Sr. Digital Marketing Producer Audience Management sits within the VMware Digital Marketing team and is responsible for running personalization campaign across VMware web properties. This includes participating in planning, test design, execution and presenting KPIs. In this role, you will work with business partners to vet ideas, assist in developing and maintain a personalization campaigns roadmap for 1-2 quarters, design and document tests, launch and present insights and recommendations back to stakeholders. You should be able to understand how to target site visitors with relevant messages and combine behavioral data and analysis to develop hypotheses on how to improve engagement, retention and conversion. Roles & Responsibilities As the test driver, you will be responsible for managing business stakeholders, participate in defining and improving processes, drive test design, assist in creating test charters and documentation to formulate actionable insights. You will be providing assistance in creating and maintaining testing and personalization roadmaps and aligning those roadmaps to internal stakeholder needs and priorities. The ideal candidate is a strategic, analytical thinker; has deep expertise in design of experiment; is detail- and results-oriented and possesses confidence and knowledge to be a strong driver of business performance optimization. You must have extensive knowledge of Adobe Audience Manager or any other data management platform, Audience segmentation, analytics, test and target/personalization and tag management, have demonstrated the ability to credibly influence decision makers, be comfortable with change and have a desire to learn new tools and testing techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective partnerships with peer organizations, business unit and corporate stakeholders. Plan and drive’s a/b and multivariate testing across multiple channels and business segments Create various audiences in AAM consisting of signals, traits, segments and related qualification rules Utilize analytics tools, such as Adobe Analytics, Ad Hoc, Target, Audience Manager, etc. to perform tests, analysis, provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance Work alongside internal business partners to measure the performance of personalization campaign activities and contribute testing-generated insights Actively participate in the internal testing council and BU discussions, maintaining the testing and targeting roadmaps and priorities and regularly reporting progress to key stakeholders Interact frequently via phone, email, and/or in person with marketers, Analytics, digital producers, and IT teams Design, drive and manage individual tests end-to-end, from initial test design through to insight generation and presenting results Ensure testing and targeting processes are scalable, repeatable, effective and meet stakeholder expectations Required Skills 5 years experience in utilizing large data sets to run personalized tests, optimization, and report digital activities Solid understanding of online marketing, tag management and data management platforms such as Adobe Audience Manager At least 3 years driving a/b and multivariate web testing and personalization, preferably using Adobe Marketing Cloud tools such as Target, Audience Manager and Analytics Expert in test design coupled with the ability to form data-driven hypotheses and develop meaningful business insights. Knowledge of advanced analytics, data mining and combining disparate data sources a plus. Results-oriented, highly motivated self-started with a strong record of professional achievement. Proven ability to effectively prioritize and manage the needs of multiple stakeholders Consult and advise key stakeholders & drive digital team to success based on key performance indicators and business drivers Bachelor’s degree required along with practical, applied business experience in testing and data analysis. Preferred Skills Extensive, hands-on experience in testing and targeting, on digital properties Ability to manage multiple projects simultaneously Ability to drive projects to completion with minimal direction; self-starter Ability to use data to drive decisions and recommendations Advanced working knowledge of MS Office applications Excellent written and verbal presentation skills, with strong presentation and data visualization capabilities Excellent analytical thinking and data analysis skills Ability to work in a fast-paced environment and assimilate new information and learn new skills Ability to work effectively within a geographically distributed team and across multidisciplinary teams Ability to communicate technical or detailed information effectively to nontechnical audiences



Experience: 5-8

Function: Human Resource / IR / Training & Development