Senior Analyst

  • Company:
    American Express Banking Corporation
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:

Skill: digital marketing , campaign planning , campaigns , integrated marketing , marketing , digital media , creative development; Exp: 3-4 years; Senior Analyst Locations Gurgaon, India Categories Customer Care Categories Operations Job Description Initiating discussion with eCommerce partners to drive acquisition initiatives Purchase Path Integration, email/sms, direct mailers involving end-to-end campaign planning from go-to market strategy to driving lead generation till final closure. Regular interaction with affiliate/marketplace partners (like BankBazaar) and driving E2E conversions. This involves enabling affiliate partners with new capabilities to drive Lead Gen. Working with overseas team to optimize Search campaign. Driving email/sms campaigns through media agencies, publishers, ad networks, etc. tracking various performance metrics (delivery, open rates, click through rates, etc.) to deliver targets with defined COA. Supervising a team of 8 people who looks after applicants pursuing complete E2E process (including documentation) for credit card application. Working closely with CMS/marketing teams to identify new partnership opportunities to drive digital acquisition. Conduct competitive research and benchmarking data from an acquisition standpoint. Monitoring budget distribution across partners basis performance & COA targets. Driving leads across multiple channels and tracking end to end conversions from partner to call centre to sales till final NAA conversions. Working with CMO team to create best-in-class creative to support drive acquisitions. Knowledge of HTMLs, adobe photoshop is an advantage Qualifications At least 3-4 year experience in digital marketing. Experience in 360 integrated marketing management from creative development until execution Marketing & Digital Media know-how Experience in marketing for financial segment will be considered as a plus Strategic, communication, presentation, interpersonal and team-oriented skills Ability to think strategically AND to master execution ReqID 18017282 Schedule (Full-Time/Part-Time) Full-time Date Posted Nov 2, 2018, 61407 AM

Marketing Strategy


Experience: 3-4

Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)