Officer Sales (21490)

  • Company:
    Relaxo Footwears Ltd
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:
    Apparel/Garments | Manufacturing/Industrial

Skill: marketing intelligence , relationship building , retail sales , sales , sales officer , market share , trade promotions , outlet , distributors , retail outlets , market , selling , sales targets , primary sales , customer focus , retail , market intelligence , fmcg; Exp: 3-5 years; Position Title Sales Officer Department Sales Work Location Grade O1/O2 Travel Required Yes Reporting to Administrative Area Sales Manager (ASM) Reported by None Functional Minimum Job Requirements Educational Qualification Any Graduation Experience 3 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry. Any additional requirement Purpose of the Position (Job Summary) To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user Key Roles and Responsibilities Financial Primary sales Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles Secondary sales Achieve assigned sales targets by ensuring secondary sales at retail outlets Claims management Management and timely resolution of the claims received by the company from the trade partners Customer focus Stock management Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps Primary feedback Sharing distributors market service feedback with ASM Complaints management Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM. People Oriented Escalation Seeking ASMs counsel for resolving retailer/distributor complaints Internal Business Process Outlet mapping Build and periodically refresh footwear outlets universe in their assigned territories Comprehensive coverage Ensure distributor servicing coverage in all relevant retail outlets. Highlighting any missing outlets to distributor and escalate to ASM if necessary. End-to-end secondary responsibilities Periodic visits to retail outlets as per beat plan to ensure NPD / Focus article sampling at retail outlets to assist in demand creation. Secondary order taking to ensure product availability and range presence at retail outlets. Product visibility & merchandising utilization at Retail outlets with POS material Retailer awareness on products and trade promotions. Retailer enrolment in trade promotion schemes (when required) Order taking Share secondary order with distributors for servicing to outlets. Order fulfilment Track order fulfilment by distributor and escalate periodic fulfillment issues to ASM. BTL activities Ensure BTL marketing activities (signboards etc.) are undertaken at right set of outlets Marketing intelligence Share information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working Product intelligence Drive distributor to purchase high demand articles and enhance range selling Competencies Technical/Functional Behavioral Selling skills Analytical skills Customer Focus Adaptability Result Orientation Interpersonal skills Key Responsibility Areas Quantitative Qualitative Actual primary and secondary sales PERCENT Revenue Contribution from NPDs in defined sales area Increase in Range Billing in defined sales area Incremental retail coverage Increase in PERCENT Demand Fulfillment of NPD / Focus Articles PJP adherence Timely Submission of Market Working reports Adherence to Market Working Norms Market intelligence & Relationship building Key Stakeholder Management Internal External ASM MIS Admin team Distributors and Retailers

Channel Sales


Experience: 3-5

Function: Sales / Business Development