Skill: adwords , branding , campaign management , campaigns , campaign planning , performance marketing , media strategy , integrated marketing , marketing , digital media , web analytics , google analytics; Exp: 0-3 years; MediaCom | Analyst – Biddable Media Performance Mumbai, India Description Position at MediaCom MediaCom India Overview of job MediaCom is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Executive to join us. In this role, you will be responsible for managing biddable campaigns You will be expected to understand the brand, its Target Audience and bring out the biddable media strategy to reach right audience. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to Associate Business Director 3 best things about the job 1. Be part of the online space 2. Working within a proven, fast growing team servicing some of the biggest brands in the country 3. Make a difference and an impact by setting standards on campaign management which is strategic and focused on performance. In this role, your goals will be In three months Execute and plan biddable media for the clients Communicate with the client and be on top of all client metrics Build quarterly biddable media strategy for the clients In six months You should be able to contribute to the annual planning and strategy process for the brand and help present the search section to the internal strategy team and potentially to the client. Conversation with Google/FB/Amazon teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies. In 12 months You will help evolve the search planning principles and think with beyond search approach for your set of brands on biddable media. Work with and work closely with the business/ strategy team to build brand specific strategies. What your day job looks like at MediaCom Adwords/Yahoo/YouTube TrueView campaign planning and execution Understanding of Web analytics, analyse web analytics reports and translate in to actionable insights Campaign management and optimization Client servicing internal and with the client teams What youll bring Basic understanding on digital campaign, buying metrics Basic understanding of digital tools Google Analytics, Ad serving, Adwords, Bing Basic understanding of Branding campaigns and important metrics Willingness to learn, unlearn, relearn basic concepts of search, social and performance marketing Willingness to question and test all principles Willingness to test and use new tools and platforms for search, social Good written, verbal communication and presentation skills PPT and delivering presentations Minimum qualifications Graduate More about MediaCom MediaCom is The Content Connections Agency, working on behalf of its clients to leverage their brands entire system of communications across paid, owned and earned channels. By focusing on the totality of our clients’ communications, we are able to deliver step-changing media effectiveness improvements versus marginal performance gains. We call that transforming your business through systems thinking. Its India client roster includes P&G, Dell, Royal Enfield, Make My Trip, Future Group. Our people are at the heart of everything we do; we firmly believe in our People First, Better Results philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that our employees skills are constantly evolving, and so provide all MediaCom staff with training and development to enhance their performances and guarantee great results for them and the company. We are the Agency Network of the Year at the 2018 Festival of Media Global Awards, 2017 Global Media Agency of the Year by Adweek, and 2017 M&M Awards. MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPPs consolidated media investment management arm. About India Digital media advertising in India continues to grow at 30 PERCENT 25 in 2017, cementing Indias position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.
Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)