Media Analyst, Lead

  • Company:
    Epsilonium Software India Pvt Ltd
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    1 week ago
  • Category:
    Internet/Dot com/ISP

Skill: digital marketing , global marketing , consumer marketing , marketing mix , digital advertising , marketing , digital media; Exp: 8-11 years; Media Analyst, Lead – ( 0097416 ) JOB DESCRIPTION As a Media Analyst, we are looking at someone who thrives on progressive analytics techniques; consistently jumping into assignments focused on innovation. This role will develop and maintain marketing mix models across brands and assess the performance of marketing investments for all marketing channels. The analyst will communicate findings and implications to senior leadership. RESPONSIBILITIES Utilizing your algorithmic/programming toolkit, build predictive models to improve profitability, growth, retention and other such key performance indicators for our clients Implement formal modeling processes from end to end including data gathering, data profiling, numerical model building, calibration, cross-validation, putting product into production, etc. After building the models, track model performance and calculate improvement to business. REQUIREMENTS At least 8 years work experience with strong understanding and proficiency of predictive modeling techniques and leading media mix modeling Excellent communicator (verbal and written) Experience leading direct client relationship responsibilities regular reporting, collaborative strategic planning, and performance management Ability to handle multiple tasks in a fast-paced environment, under tight deadlines Detail-oriented and organized Enthusiastic, passionate, and committed Entrepreneurial minded/a problem solver About Epsilon Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilons digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the worlds largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. An Alliance Data company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg. Primary Location IND – India-4009 – Karnataka-54353 – Bangalore-N1-Bangalore, India Work Locations N1-Bangalore, India Bengaluru 560045 Job Creative Organization Epsilon Schedule Regular Job Type Full-time Job Posting Oct 18, 2018, 101705 AM Division Epsilon India RI AC

Marketing Strategy

Degree: 

Experience: 8-11

Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)