Category Marketing Manager

  • Company:
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:
    Internet/Dot com/ISP

Skill: execution , engineering; Exp: 2-5 years; Key Responsibilities Growth & Performance Management-Own & Operate Media Responsible for end-to-end customer funnel view & performance for the categories. Lead the charter on improving performance across all merchandising assets on App / Desktop. Constantly innovate on merchandising, keeping in mind relevant Consumer need states -while benchmarking & improving over key competitors. Bring in relevant category nuances in improving the performance of the category across all other own & operated media channels – CRM / SEO / SEM / Affiliates / Social etc. Work with the Category team in ensuring robustness of the demand plan Constantly develop & innovate on event constructs, creatives & channel performance tweaks monthly. Customer Acquisition & Retention Own, define & execute the Customer charter for the business unit across relevant super-categories. Work on short & medium-term plans towards improving acquisition rates for the category and execute the same. Work with product, engineering, brand marketing & other central teams to develop the long-term plan on acquisition & retention. Other Responsibilities Be the face of all Consumer-led conversation for the Business unit, while interacting with Product, Engineering, brand marketing teams. What we Require Excellent analytical, problem solving skills & logical ability Minimum 2 years of relevant experience Person should have desire and ability to think from the Customer’s perspective Should have Ability to translate strategies into execution plans and take them to completion Should have Strong interpersonal skills to work with multiple stakeholders



Experience: 2-5

Function: Aerospace / Civil & Site / Electrical / Mechanical / Engg. Projects