Business Analyst, Personalized Content Marketing Analytics

  • Company:
    American Express Banking Corporation
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:

Skill: digital analytics , digital strategy , marketing , marketing initiatives , product management , content marketing; Exp: 1-2 years; Business Analyst, Personalized Content Marketing Analytics Locations Gurgaon, India Categories Operations Categories Risk Management Job Description The American Express Enterprise Digital team centralizes web, mobile and digital product management activities to support our businesses across the enterprise. The focus of this collaborative team is to drive growth via digital user experiences, partnerships, products, marketing, strategy, and analytics. This role will report to the Sr. Manager/Manager of Digital Analytics and will be part of the Digital Data and Custom Analytics team in Gurgaon. The candidate will be responsible for delivery of highly impactful analytics for Amexs digital products and experiences. The analytical work will uncover insights that will drive global digital strategy while optimizing product and marketing initiatives. Qualification 1-2 years analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred Knowledge of statistical software (SAS, SQL, Machine Learning) and manipulating large and complex data sets; experience with Teradata preferred Strategic thought leadership and problem solving skills with ability to solve unstructured and complex business problems Post graduate degree in Business, Finance , Economics, Statistics or a related field from a premier institute ReqID 18014753 Schedule (Full-Time/Part-Time) Full-time Date Posted Nov 2, 2018, 64613 AM

Marketing Strategy


Experience: 1-2

Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)