Associate Email Marketing

  • Company:
    Cvent India Pvt Ltd
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    2 weeks ago
  • Category:
    Software Services | Internet/Dot com/ISP

Skill: email campaign , demand generation , marketing campaigns , campaigns , email marketing , eloqua , marketing automation , marketing , product marketing , marketo; Exp: 1-2 years; Associate Email Marketing Ind – Gurgaon, HR Job Description Cvent is looking for a smart Email Marketer in its Marketing Operations division. This is an excellent opportunity for anyone who has exposure to email marketing tools and marketing automation concepts and tools who would like to take their career to the next level. Work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvents multiple sales divisions. This is a fast-paced, timeline-driven, and demanding role that requires a self-starter with excellent motivation and attention to detail. This position will work with the Marketing and Sales teams to design and build demand generation campaigns including but not limited to event build, responsive emails and assist in high-level campaign metrics reporting for distribution to the Marketing and Sales divisions. This person will be working closely with sales and marketing operations to turn requirements into tailored, high impact marketing campaigns to increase engagement & conversion. Position Duties Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool) Creating Events, HTML emails, and landing pages through Cvent Tool Liaise with Planning team to develop and execute the marketing roadmap across all products Create web pages supporting enhanced user experience through progressive profiling Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement Drawing up email campaign reporting to benchmark and measure success Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns Candidate Requirements Should have 12 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.) Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns Skills & Requirements Job Description Cvent is looking for a smart Email Marketer in its Marketing Operations division. This is an excellent opportunity for anyone who has exposure to email marketing tools and marketing automation concepts and tools who would like to take their career to the next level. Work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvents multiple sales divisions. This is a fast-paced, timeline-driven, and demanding role that requires a self-starter with excellent motivation and attention to detail. This position will work with the Marketing and Sales teams to design and build demand generation campaigns including but not limited to event build, responsive emails and assist in high-level campaign metrics reporting for distribution to the Marketing and Sales divisions. This person will be working closely with sales and marketing operations to turn requirements into tailored, high impact marketing campaigns to increase engagement & conversion. Position Duties Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool) Creating Events, HTML emails, and landing pages through Cvent Tool Liaise with Planning team to develop and execute the marketing roadmap across all products Create web pages supporting enhanced user experience through progressive profiling Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement Drawing up email campaign reporting to benchmark and measure success Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns Candidate Requirements Should have 12 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.) Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns Qualifications

Marketing Strategy

Degree: 

Experience: 1-2

Function: Marketing / Media Planning / MR / Comm. (Digital & Offline)