Assistant Manager CMI -BPI
Role: ASSITANT CMI MANAGER (BPI)
Category: Skin care
Brand: Skin care Lakme
Line Manager: Sr. CMI Manager
Main Job Purpose:
You will need to partner key marketing stakeholders in all their strategic and tactical in-market activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research work for your brand. This will involve working with multiple internal stakeholders (HIVE, COE, PDC etc) and agency partners.
Become an indispensable business partner within the brand, R&D and Consumer & Market Insights teams.
Develop Brand and Consumer insight / expertise; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders.
Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.
Day to day activities include:
Be the go-to person for the brand team when it comes to any consumer or market insights. Be completely on top of all consumer databases – retail, consumer and BGS to enable pro-active identification of issues and opportunities. Use the insights effectively to make actionable recommendations on pricing, distribution, proposition, product and promotion
Working closely with other support functions like media and trade to develop a holistic understanding of the market and consumer.
Leading and/or assisting in insight and idea brainstorming sessions.
Developing research proposals, suggesting research methodologies
Executing research studies; developing questionnaires; analyzing findings; and presenting results.
Monitoring competitors’ activities and market
Monitor and manage research budget
* CMI – Global/Markets/COE/HIVE
* Marketing – Assistant Brand Managers, Brand Managers, Brand Directors
* Market research and advertising agencies
* Media and trade teams
* Skills/ Experience/ Qualifications:
+ Proven market research experience (minimum 5 years) on either client or agency side.
+ You will have solid experience of at least one of the areas below:
+ Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
+ Experience of continuous data sources; including consumer panel and retail audit.
+ You will have proven record of;
+ analysing and synthesising data and information from different sources
+ inspiring and provoking a team to think differently about the target consumer
+ cross functional team-working
+ Experience from FMCG markets and personal care/beauty categories preferable but not essential
+ Global/regional experience will be a plus. Interest in foreign cultures is essential.
+ Strong team player, yet good level of independence
+ Good presentation skills and articulate
+ Rigorous and with great attention to detail
+ Highly numerate and adept at working with data.
+ Passionate to go beyond the obvious
+ Creative, open minded
+ Able to adjust quickly in a fast-paced and changing environment.
+ Willingness and flexibility to offer full support to brand team and CMI colleagues
Primary Location: India-Maharashtra-Mumbai-Mumbai HO
Shift: Day Job
Unposting Date: Jan-19-2019
Req ID: 18000HI0