Senior Manager, Multichannel Excellence EU15

  • Company:
    Biogen
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    7 hours ago
  • Category:
    General

The Senior Manager, Multichannel Excellence (MCE) for EU15 will join the ECP Multichannel Excellence team as a critical and integral business partner to Biogen’s Multichannel excellence. The manager will play a pivotal role in taking the EU15 organization across the various TA’s to the next level of Multichannel Excellence, by gathering and communicating best practices, standards and guidance on “what good looks like” and “This is how we do this at Biogen” in various aspects of multichannel excellence, such as adoption of digital channels, availability of internal capabilities, capability expertise on channels, “the multichannel field force”, digital maturity assessment, evolution of customer engagement via digital channels etc.). The senior manager will educate the relevant stakeholders in the EU15 organization on these aspects, and drive adoption.

This individual will also liaise with a growing number of Multichannel Excellence and Digital Marketing colleagues across the EU15 countries to integrate regional frameworks, programs, campaigns and capabilities that drive digital acceleration and multichannel customer engagement planning at Biogen. Also, this role will support EU15 countries in creation of clear roadmaps to evolve the digital maturity of affiliates the next level. He/she will act as an internal subject matter expert and help drive change.

In addition, this role will gather experiences, challenges, needs from the EU15 countries, and feed those back into the ECP MCE team, to fine tune and optimize the MCE roadmap.

*Accountability Descriptions:*

* Close collaboration with the EU15 MCE colleagues to help optimize Multichannel customer engagement plans and digital roadmaps for the EU15 affiliates.

* Gathering and communicating best practices, standards and guidance on “what good looks like” and “This is how we do this at Biogen” in various aspects of multichannel excellence such as adoption of digital channels, availability of channels, capability expertise on channels, “the multichannel field force”, digital maturity assessment, evolution of customer engagement via digital channels etc

* Gather experiences, challenges, needs from the EU15 countries, and feed those back into the ECP MCE team, to fine tune and optimize the Regional MCE roadmap

* A proven track record (>5 years) in design, planning and delivery of Multichannel/digital strategy and tactics, including agency management at local and regional level

* Experience in designing multichannel customer engagement strategies grounded in understanding of customer journeys

* A good understanding of Life Sciences commercial model.

* Proven experience in Multichannel Customer Engagement planning and implementing these across markets.

* Preferably at least 1-year experience as ABM in a Pharma Company

* Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investment

* Strong project leadership skills with a solution-oriented mindset, sense of urgency, and attention to detail

* Ability to prioritize and manage workload in a fast paced, rapidly changing matrix environment

* Demonstrated relationship building and cross-functional teamwork skills to effectively direct and influence results across a diverse set of internal and external stakeholders

* BA or Master’s degree

* Strong written and verbal communication skills (in English language), including ability to deliver compelling presentations to executive audiences

The Senior Manager, Multichannel Excellence (MCE) for EU15 will join the ECP Multichannel Excellence team as a critical and integral business partner to Biogen’s Multichannel excellence. The manager will play a pivotal role in taking the EU15 organization across the various TA’s to the next level of Multichannel Excellence, by gathering and communicating best practices, standards and guidance on “what good looks like” and “This is how we do this at Biogen” in various aspects of multichannel excellence, such as adoption of digital channels, availability of internal capabilities, capability expertise on channels, “the multichannel field force”, digital maturity assessment, evolution of customer engagement via digital channels etc.). The senior manager will educate the relevant stakeholders in the EU15 organization on these aspects, and drive adoption.

*This role can be based in one the countries of European Union.*





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