Senior Brand Manager Benelux Cell and Gene Therapy

  • Company:
    J&J Family of Companies
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    24 hours ago
  • Category:

Senior Brand Manager develops and executes the Janssen-Cilag Benelux marketing
communication-strategy in a close collaboration with the cluster value team

Senior Brand Manager is a marketing position within the Business Unit. The
Senior Brand Manager has a direct reporting line to the Business Unit Manager
and might have 1 or more Brand Managers as direct reports (where applicable).

and responsibilities:

Result Area: Brand Strategy

+ Contributes
to the brand strategy in MTP and BP (market insights, forecasting, messaging,
product life cycle mgt).

+ Responsible
for the Brand/Marketing strategy in alignment with EMEA IBVT strategy.

+ Strong
sense for Financial & Business Acumen (budgeting, monitoring KPIs).

+ Maximizes
sales & profit of Brand.

+ Gathers
insights on current and future needs (market research, internal dashboards,
external stakeholders).

+ Clear
view on the current & future competitive landscape in order to create a
differentiated brand strategy.

+ Leads
the tactical plan development (alignment with all relevant stakeholders).

+ Responsible
for the (digital) Customer Journey (CIE, segmentation & positioning).

+ Has
an excellent product and therapeutic disease knowledge.

+ Builds
Value Projects (in collaboration with all relevant stakeholders).

Result Area: Brand Execution

+ Designing
and developing the marketing omnichannel mix – positive CIE index.

+ A
flawless execution of the tactical plan and tracking.

+ Develop
marketing materials in alignment with legal, regulatory & compliance

+ Instruct
and coach the MCC, PMO specialist.

+ Develops
differentiated brand messages vs competition.

+ Executes
Value Projects (in collaboration with all relevant stakeholders).

Result Area: Stakeholder management

+ The
SBM knows the customer landscape (incl. HCP’s changing hospital environment),
the key stakeholders and how to address them.

+ Has
a strong in/outside network.

+ Leads
MMS meeting and coordinates cross functional activities.

+ The
SBM communicates a vision for the brand that inspires both internal and
external stakeholders.

+ Takes
integrity-credo based actions regarding patients, collaboration, teamwork,
sense of urgency, results driven and people development.

+ External
Environment Scanning and KOL-Networking.

+ Pro-active
interaction with Sales Force, including presence in the field, at Customer
Facing meetings and Congresses.

+ Input
in EMEA PM group: Representing Benelux interests in Functional Marketing
Network- Shape materials at the EMEA level to local needs.


Senior Brand Manager may have one or more direct reports (where applicable).
The Senior Brand Manager can also manage virtual teams (Office based and/or
Customer Facing)


(Senior) Brand Manager must meet the following:


+ Completed
Bachelor’s or master’s degree program.

+ At
least 4 years working experience as project manager/product manager inside or
outside pharma with demonstrably very good results;

+ Work
experience in a sales function (preferable);

+ Familiarity
with the target group (preferable)


+ Entrepreneurship:
identifies business opportunities in the market and takes advantage of them;

+ Planning
and organizing: Determines effectively objectives and priorities to identify
the time, actions and resources needed in order to attain stated goals;

+ Market
orientation: Demonstrates being well informed with respect to relevant
developments within the market. Is able to translate all that into the
marketing communication strategy;

+ Judgment:
makes realistic judgments based on the available information;

+ Leadership:
Leads formal and informal within the matrix; to direct and to guide others, to
adjust his/her style when needed or relevant;

+ Client
orientation (external): Explores the client needs and decides/acts accordingly.
Anticipates future needs. Client satisfaction is priority nr 1.;

+ Result
orientation: Wants to achieve results, to realize targets. Willing to act when
being confronted with setbacks.

Other qualities:

+ Enthusiastic,
driven and dynamic

+ Modern
and innovative

+ Able
to handle complex and multi-faceted tasks

+ Strong
networker, strong social skills

+ Team

+ Excellent
communication skills

+ Speaking
and writing in English language

Primary Location

Netherlands-North Brabant-Breda-Graaf Engelbertlaan 75

Other Locations



Janssen Cilag N.V./S.A. (7025)

Job Function


Requisition ID


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