DATA, CRM AND CONSUMER INSIGHTS Manager

  • Company:
    The Estee Lauder Companies
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    7 hours ago
  • Category:
    General

**DATA, CRM AND CONSUMER INSIGHTS Manager**

**Brand:** Estée Lauder Companies

**Description**

At Estée Lauder Companies

we work with amazing brands… Estée Lauder, Clinique, Aramis & Designer

Fragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin,

Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,…

**DATA, CRM ANDCONSUMER INSIGHTS Manager**

+ The DATA, CRM and Consumer InsightsManager partners with brands, online and digital to define the consumerjourney and establish key KPIs to measure success and drive best-in-classanalysis.

+ You will track Online campaigns,including CRM & paid digital media programs, to maximize site traffic/ sales and ROI to build a consistent Omni channel experience. In yourrole you will distill key insights from consumer, retail, shopper data andshares this with brands to enable them to improve their marketingactivities and tap into new growth areas.

+ Digital analytics and CRM roadmap tosupport brand equity and growth

+ Partners with brands, online and digitalto define the consumer journey (triggers definition, marketing pressure,relational program, loyalty program,…) and establishes key KPIs to measuresuccess and drive best-in-class analysis

+ Supports the development and therefinement of the brand consumer database

+ Analyzes omnichannel performance todrive business strategy, profitability and future campaign investment

+ Gathers and analyzes complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition

+ Is the key interface between theaffiliate brand teams and the regional team to implement strategy in theaffiliate

+ Advises commercial team to negotiatesharing of CRM data and insights with retailers

+ Metrics to assess success of campaigninitiatives across consumer touchpoints

+ Build action plan for measuring campaignperformance against predetermined success metrics for social and digitalmarketing and brick and mortar performance

+ Executes new analytics practices thataugment consumer behavior knowledge and improve CRM/media targeting ROI

+ Provides ongoing digital data analysison consumer behavior and engagement through quantitative and qualitativeanalytical tools

+ Supports presentation of key findings,insights and recommendations to Consumer Marketing partners and brandleadership

+ Data-informed storytelling and decisionmaking

+ Gathers data and perform market researchto assist in crafting compelling and insightful stories that help brandleadership further understand and engage consumers

+ Acts as an agent of change todemonstrate and encourage data-driven decision making and enable all teamsto become more analytics minded

+ Gather and analyze complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition

**Qualifications**

Qualifications

+ Firstrelevant experience

+ CRMmanagement

+ Data-driven

+ Stronganalytical skills

+ Relationshipbuilder / Strong stakeholder management skills

+ (Datadriven) Storytelling skills / inspirator

+ Trilingual:Dutch, French & English

+ Hands onmentality

+ Projectmanagement skills (handle multiple projects)

**Job:** Marketing

**Primary Location:** Europe, Middle East, Africa-BE-VBR-Diegem

**Job Type:** Standard

**Schedule:** Full-time

**Shift:** 1st (Day) Shift

**Job Number:** 205375





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