Insights And Crm Manager Job in Melbourne Recruiting by Hidrive Group

Build your career with an Australian success story. Based at our Hidrive Melbourne office, this is a great chance to work with a market leading, profitable brand.
Want to avoid the relatively boring marketing roles out there in organisations that just resell stuff made overseas? Yawning at the prospect of just tweaking the work of marketers overseas? Our 100% Australian owned business is truly entrepreneurial. We design, engineer, manufacture and install service bodies for utes, trucks and trailers. In turn, our marketing team creates plans and campaigns from a clean sheet of paper.
This new position has been created to help the team with an exciting future runway of new products and to help us scale the business for international expansion.
Enjoy being part of a team that creates things people need and want. Together we make products you'll be proud to stand behind. We're the premium priced brand in our market with no apologies, and this role will help illustrate that value with ease. Don't underestimate the scope of what you'll be able to get involved in - and the people you'll be able to learn from at Hidrive. Join a rapidly growing team of over 270. We work as a team, get stuff done and have fun at the same time!
This is a full-time permanent role. If you possess strategic thinking and a passion for making a difference in the marketing landscape, we want you!
About the role Hidrive is committed to ensuring that our business model, products and services are all flexible to the changing needs of current and potential future customers. This role conducts customer/market insights research and helps ensure decision makers in all departments have access to it. (Hidrive is an organisation where the best ideas win, regardless of whose ideas they are. This role helps everyone have access to customer insights, so we can all make more profitable decisions – based on what customers want!) This person will be frequently calling and meeting with customers, staff, and other key industry stakeholders, then synthesising information/recommendations to managers and executives to aid future decision making - helping us rapidly grow in the smartest ways possible. The scope of the 'insights' element to this role is open ended, and recommendations are anticipated to influence what products/services we offer, potential adjustments to our business model, our pricing, new staff recruitment, training, brand strategy, customer service, marketing communications and much more. Support the development & implementation of marketing, sales, customer service and product development plans by ensuring they reflect genuine customer insight and CRM best practice. Ensure a clean and constantly updated customer database, to ensure we can communicate effectively with customers, monitor ROI in real time and deliver certainty to customers. Recruit, lead and develop one or more CRM Analysts (direct reports). These staff will call customers, update our CRM and report back sales or improvement opportunities. Become our internal HubSpot marketing guru, always with your finger on the pulse of how all departments are using our CRM and related tools. Be an internal advocate for best practice use of HubSpot and related tools by all departments, with extra focus on the quality of information recorded relating to our top 200 clients. Partner with the Communications Manager and Hidrive's agency on marketing automation initiatives such as targeted B2B / B2G email, SMS, SMM, retargeting and programmatic campaigns. Work with Hidrive's agency and internal stakeholders to ensure insights help our continuous efforts to improve CX. Minimum Requirements Australian/NZ Citizenship or permanent residency Bachelor's degree in Marketing, Communications, or a related field. Valid driver's license. Proven experience in social media management and marketing project coordination. Strong project management skills with the ability to multitask. Excellent written and verbal communication skills. Keen to work in our Derrimut office 4 or 5 days per week. Bonus points if you have Experience with HubSpot or similar software. Knowledge of marketing trends. What we offer Attractive salary offered Work within a collaborative, high-performance team environment Enhance your skills and grow with the company Occasional travel to other Hidrive locations and/or events Access to our Employee Assistance Program More about Hidrive Hidrive is the only Australian manufacturer of service bodies for utes, trailers and trucks with a company owned national installation network. This enables us to offer ISO9001 quality, compliance and fleet consistency with an on-time guarantee nationally. We also manufacture our own shelves, benches, drawers, towbars and dozens of other accessories.
Hidrive's light and durable aluminium ute canopies maximise payload and have been continually improved since the 1990s. Engineered more like an aircraft fuselage than a traditional heavy steel box, Hidrive ute canopies are Australia's most popular and have proven bulletproof in the field for decades.
Word of mouth from our diversified base of corporate and government clients has led to sustainable growth, allowing us to create this new role.
How to Apply If you're ready to take on a challenging and rewarding role, please submit your resume and a cover letter detailing your relevant experience and why you're the ideal candidate for this position.